“Marketers, we have you covered…”  http://gigaom.com/cloud/your-data-has-a-secret-but-you-yes-you-can-make-it-talk/

DataPop relies on semantic search and natural-language processing to infer connections between what consumers enter into the search window and what they really want, and then on machine learning to help with everything from determining common spelling mistakes to search construction to the sequence of events that leads to a purchase.

“When we can understand the structure of these [ad] campaigns,” DataPop Co-Founder and COO John Zimmerman told me,  “… that provides us with the data to actually do the math and understand what’s happening where.”

That type of insight can be invaluable to a small, niche company selling designer handbags, for example, but the company doesn’t have to do anything but feed its inventory data to DataPop. Then DataPop’s algorithms will handle the task of figuring out the best message — price, products, brand names, etc. — to place in front of each consumer based on the customer’s search terms. DataPop will run tens of thousands to hundreds of thousands of unique ads per campaign, Zimmerman said, and that’s “just not possible for a human to do.”

A human could never understand all the patterns and relationships at play in the data, in part because they’re so subtle. “It’s not this big beat-you-over-the-head-with-an-overaggressive-message [approach],” Zimmerman said. “There are certain triggers that will get people to respond.”

DataPop Receives $7MM in Funding to Build ‘Perfect Ads’

Industry First ‘Creative Science’ Platform Builds Millions of Ads Each Day That People Love to Click On

By delivering on the real promise of internet advertising, DataPop, a fast growing digital marketing technology company, has raised $7MM in Series B funding. MK Capital led the round, with participation from existing investors Rincon Venture Partners, IA Ventures, Momentum Ventures and Accelerator Ventures.

Click here to view the embedded video.

“Say you’re a journalist and don’t want to miss a single news item on a particular given subject,” said Mesagraph CEO  Sebastien Lefebvre.   “With Meaningly this becomes possible. You can receive the best content regarding that subject without  knowing the related hastags #’s or events, without any prerequisite knowledge.” Any information posted on any social media become  accessible to all, and any useless “noise” can be eliminated. Meaningly also allows  you discover new people and new content, tailored  to your interests!”

A great turnout of entrepreneurs, participants at this year’s Le Camping session, investors and everyone in Paris and from Santa Barbara…and  all  that jazz, tweeted live and filtered in real time…delicious treats and great wine  in real life! Yum. Stay tuned for Le Web and Social TV news from  Mesagraph.

Face-to-face greetings with Viadeo, PeekYou (awesome Live (r) training and laughter. Quik meet up with Hermione Way of the Next Web to introduce her to Steve Willmott CEO of 3scale for the 60 second spot and thumbs up.  Funny 10 second silence to remember Microsoft in Quintonwall’s  Salesforce preso. Liked Robert Scoble’s SF is agog (a googled+) about API verbs.

For about six hours, from S.B. to S.F. and back, I got all the verbs, infocalories, spicey pretzels and xtranormal paws I need to keep me happily running with my pup, James Comet, around Painted Cave Community +1, growing in Like and the Pursuit of APIs for Biz Dev.  Thank you all for these blueberries, says Goldilocks at BigBangPR.

What’s next on this Infocalorie Verb Plan? Looking forward to building what’s  ”just right” @ Le Web in December with Mesagraph!

* Arnoud van den Heuvel on 09/01/10 wrote about Infobesity.

Dates: 09/07/2011 Times: 17:30 – 23:00 Location: Mighty, SF, CA

Good Times! Free Tacos for the First to Arrive.

APIs today offer enterprise a vital business channel.  A marketing distribution model for video, photos, data and technology. If done well.

But the API management (security, commercialization, and monetization) layer can be a staggeringly slow integration roadblock. Defeating the very purpuse of fast access from anywhere. Especially for companies with millions of Terabytes of data distributed by Content Distribution Networks (CDN), such as Akamai for example.

Until  3scale, companies needed to put API infrastructure as a proxy layer in front of their CDNs, slowing if not completely disrupting the API provider quality of service, architecture and business model. An expensive problem. Inspite of that, companies saw the incredible opportunity, so the old proxy model for API integration was endured. But, now with new 3scale APIs, companies can open, launch and monetize their APIs in hours. 3scale will launch this API (R)evolution in early October.

Imagine opening your API for innovation and revenue generation.

Want to learn more about monetizing your API?  Learn how@3scale: www.3scale.com