At SFnewtech, Bring on the APIs event to announce Viadeo’s launch of the API Dev Contest, I got the = of “just right” infocalories.
Face-to-face greetings with Viadeo, PeekYou (awesome Live (r) training and laughter. Quik meet up with Hermione Way of the Next Web to introduce her to Steve Willmott CEO of 3scale for the 60 second spot and thumbs up. Funny 10 second silence to remember Microsoft in Quintonwall’s Salesforce preso. Liked Robert Scoble’s SF is agog (a googled+) about API verbs.
For about six hours, from S.B. to S.F. and back, I got all the verbs, infocalories, spicey pretzels and xtranormal paws I need to keep me happily running with my pup, James Comet, around Painted Cave Community +1, growing in Like and the Pursuit of APIs for Biz Dev. Thank you all for these blueberries, says Goldilocks at BigBangPR. What’s next on this Infocalorie Verb Plan? Looking forward to building what’s ”just right” @ Le Web in December with Mesagraph!
What’s next? Linking Likes Across the Social Graph at LeWeb? Yes, and what’s just right.
* Arnoud van den Heuvel on 09/01/10 about Infobesity and the overconsumption of Infocalories. Thank you.
Bring on the APIs! With Viadeo, Klout, 3Scale, Gigya, Context.io, Salesforce, SimplyHired, and more!
Dates: 09/07/2011 Times: 17:30 – 23:00 Location: Mighty, SF, CA
Good Times!
At SFnewtech next Wednesday on Sept 7, 3scale founder Steve Willmott will preview a new plug & play API management infrastructure. 3scale APIs built for APIs, already in use by Softonic, FullContact and other large publishers soon-to-be-announced, simplifies integration. Requires no proxy layer. Offers the most flexible way for customers to develop their API business channel.
What is an API?
APIs today offer enterprise a vital business development and marketing distribution model for video, photos, data and technology. If done well. But the API management (security, commercialization, and monetization) layer can be a staggeringly slow integration roadblock. Defeating the very purpuse of fast access from anywhere. Especially for companies with millions of Terabytes of data distributed by Content Distribution Networks (CDN), such as Akamai for example.
Until 3scale, companies needed to put API infrastructure as a proxy layer in front of their CDNs, slowing if not completely disrupting the API provider quality of service, architecture and business model. An expensive problem. Inspite of that, companies saw the incredible opportunity, so the old proxy model for API integration was endured. But, now with new 3scale APIs, companies can open, launch and monetize their APIs in hours. 3scale will launch this API (R)evolution in early October.
Bring IT.
Would you like to know more about the business of API’s and the programmable Web? Check out 3scale’s new free white paper by Mark Cheshire and this opinion piece on Sandhill.com that explains to an audience of executives and managers what Application Programming Interfaces (APIs) are and why they are rapidly becoming a vital new business and market development channel.
Client 3scale gains attention at TechCrunch in NYC. Check out the story in the NYT that BigBangPR secured for 3scale: http://dealbook.nytimes.com/2011/05/24/start-ups-vie-for-attention-at-the-venture-capital-table/
This is PR with legs: Venture Capital
Jolie O’Dell @Mashable interviews 3scale CMO Guillaume Balas on strategy for launching your APIs. Check it out: http://mashable.com/2011/04/29/api-mistakes/
BigBangPR can help you build and achieve greater brand-awareness and demand-generation results.
This graphic is an example of a strategic placement for brand awareness, market validation and demand-generation objectives in an industry analyst report for NTRglobal, IT services cloud platform and software-as-a-service (SaaS) leader. We pitched the analyst to create a magic quadrant-like graphic of top branded solutions including NTRglobal as a leader in SaaS…
A picture is worth a thousand words…
The graphic, along with the written discussion, was utilized in online marketing programs, social media, blogs, thought leadership and speaker platforms and other influencer outreach projects for investor relations. Originally, the analyst contacted NTRglobal to provide a written statement as a case study example for a report sponsored by Microsoft. The example would have garnered a sidebar in the report…very nice but would not offer the BigBang with “legs” –a more valuable (earned, not paid) placement that can be utilized again and again in many formats for many purposes.
To learn more about creating earned media placements, videos, online communities, analyst, customer and partner programs, please contact me @ heidi@bigbangpr.net.
